MINI Logo History: A Brief Look at an Icon

May 2nd, 2018 by

MINI logo + sketch

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Here’s a brief history of the changes in the MINI logo, even throughout MINI’s change in ownership:

  • 1959 – When British Motor Corporation first started producing MINI vehicles, they had a wide array of different MINI logos for different MINI models.
  • 1962 – This culminated with the 1962 logo, which featured wings on either side of the “MINI Cooper” text.
  • 1969 – 1969 saw a new logo with a hexagonal shape with “MINI” on the top half and turquoise highlights on the bottom half.
  • 2001 – In 2001, the MINI revival began with a hearkening back to the speed, performance, and freedom of the MINI brand, reflected in a return to the MINI wings on a new, sleek, and modern design.

Find Out More About the History of MINI

Learn more about the history of the one-and-only MINI nameplate, and see how MINI is innovating its way into the future with advanced features like MINI Connected on new MINI vehicles at MINI of Santa Monica. Want to find out more? Feel free to contact us today.

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